Friday, June 18, 2010

You must learn to earn...



Earlier Jamai Shoshti used to work differently. It used to be a kind of bribe given to Jamais by their in-laws for keeping their daughters happy. Today you don't get it unless you earn it! It's that simple and that difficult...


Sample this. A conversation between the Jamai who hasn't been good, meaning no brownie points for him, and the not so happy shashuri:


At the dinning table:
Jamai: Ma ar ektu dal deben
Shashuri: (angry mukh jhamta) Ar dal hobena, barir onyerao to khabe na ki!
Jamai: Ma ar ekta bati dile macher kanta gulo pheltam ar ki...
Shashuri: (angrier)Kajer lok chuti te gechey... ke majbe eto bashon?
Jamai: Ma ar ekta potoler dorma nebo!
Shashuri: (now livid) Hain tahole jao ge potol tule ano!
Jamai: Ar ektu mangsho hobe ki?
Shashuri: (irritated) Dam jano je maghsho chaicho?
Jamai: Bah besh khelam ebar pan ta?
Sheshuri: (sarcastic) seki tomar pan dosh achey? agge janle meyer shonge biyei ditam na...
khawa hole bashon meje okhane rekhey debe ar notun panjabi ta khule bhanj kore rekhey jabe... ar misti, phol ja diyechi ogulo dite hoy bole dilam, ogulo tomar prapyo noy, tai fridge e tule debe...


This could be the fate of all the jamais... who were not obedient, not giving enough with their credit cards, didn't get a raise or a promotion... didn't buy their wives that piece of jewellery or didn't take her on a much desired holiday... so to all my guy friends who are married... learn to earn the treat and gifts for Jamai Shoshti, otherwise.... your day might not turn out the way you imagined it in your head! You could say good bye to second helpings, sumptuous food and any respect given to you for that matter! Coz in this world nothing comes for free... So to earn the platter learn to flatter your shashuri and your wife all year long...!


Thursday, June 17, 2010

the confession of an AD-dict


Advertising is a strange profession. It both exhilarates and annihilates. It's a love that can almost destroy you emotionally and alienate you from society. It pumps you to the top, it hurls you to the bottom. It's an addiction which you can't be cured off, which you don't even know if it's good for your system. It's a high. it's a kick. it's a drug more potent that anything else. It's not a profession, its a culture, it's not a job, it's a way of life... if you are in advertising, you'll see the world in a whole new angle. And you'll laugh at it but alone, 'coz the world will not get your point. The tension when the idea doesn't happen to you, the uncertainty of the apple that might or might not drop on your head. The sudden rush when the idea hits you, when the film just unfolds in your minds eye and you happily type it out, is just unparalleled. Nothing can replace it. It's your love for this art that keeps you almost tied to it even while you are on a holiday, at home, or even at a wedding. It's honestly so overpowering that you seem to leave everything behind for it. I wonder if all of it is a madness at times, and often feel guilty for giving it my all... but i can't seem to resist it. I have surrendered to it heart and soul, and my goofy grin says it all! So am on this ad-venture like Ulysses and do not know where it will take me... but i shall ride the waves, and grab the star dust, and hear the mermaid sing... for it is like the journey of a lifetime.

Wednesday, June 16, 2010

waste not want not


Our generation doesn't waste time anymore! But i somehow cannot decide whether that's good or bad? For instance on the potty seat most people talk or text, and it's not just me, i keep hearing from behind the partition in office loo, people texting away to glory! So while you wait for the poo to drop why not utilise the time? Before i fall asleep, i mean i am on the brink of nodding off, am barely conscious, i am possessed by the need to play a quick game on my Itouch... which i do! Then again, i multitask like a lunatic, i face book, i work, i chat, i talk on the phone all together, without any qualms. I can't just watch TV i also need to do something along with it, just like a side dish with main course! 90% people watch TV while eating... which i am guilty of too! Today it's a normal sight for people talk on phone while driving or being driven, nobody does one thing at one time anymore! Lack of patience, desire to achieve a lot more at one go? I don't know what to call it. I think we are racing against time to conquer it. I think that's what man wanted from the start, 'coz it was that one thing that man couldn't master. And that's why i guess we are trying to make every minute count.